AI for Research & Due Diligence

Learners who need to investigate markets, companies, competitors or vendors without treating AI output as evidence.

What you will be able to do

Frame a research question with explicit decision criteria and scope.
Build a source plan that distinguishes primary from secondary evidence.
Use AI to accelerate synthesis while keeping every citation attached.
Reconcile conflicting claims and document what remains uncertain.
Write a market finding someone can actually make a decision on.

How this is assessed

Source-verified market report

Submit a research brief, a cited evidence table, your findings, and a limitations section, on a real question — a market you are considering entering, a vendor you would have to choose between, a competitor you need to understand. Every claim in the findings must trace to a row in the evidence table.

Grade	What earns it
Pass	Complete sourcing — every claim traceable to a dated, classified source.
Merit	Sound synthesis that reconciles conflicting evidence rather than picking a side.
Distinction	A precise recommendation that cleanly separates what is known from what is inferred, and says what would change it.

Before you submit

The brief names the decision, the decision-maker and the evidence standard.
The evidence table marks each source primary or secondary and records its date.
Every finding traces to at least one evidence row.
Conflicting sources are shown with the reason for the conflict.
The limitations section names questions you could not answer.
Recommendation and inference are visibly separated from evidence.

Handing it in

Marked by a market researcher, strategy consultant, investment analyst or competitive-intelligence professional experienced in evidence-led due diligence. You will need an account to submit, so that the mark has somewhere to land. Sign in or create one. The modules are open either way.

Modules

5 modules, self-paced. Nothing is timed and nothing is scored.