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Writing So People Understand You · Lesson 2 of 4

The habits that do most of the work

Shorter sentences, one idea each. Concrete nouns instead of abstract ones. Active voice, so it is clear who did what. The plain word instead of the impressive one — use rather than utilise, buy rather than purchase.

And cut the throat-clearing. First sentences like "in today's rapidly changing world" and "it is important to note that" can be deleted without losing anything, and usually the real first sentence is sitting directly underneath.

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