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Reading a Job Ad Honestly · Lesson 4 of 4

Answering the ad in its own words

Take the four or five requirements that are clearly the core, and make sure your application evidences each one explicitly, using their vocabulary rather than your own. If they say "stakeholder reporting" and you call it "client updates", say stakeholder reporting.

This is not keyword-stuffing. It is the difference between making a busy reader translate your experience and handing it to them already translated. Do that work for them; most applicants do not.

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