CareerGateway
The Problem Before the Product

Module 6 of 6

The go/no-go note

A recommendation that states its own uncertainty.

The note is one page and ends in one of three words: go, no-go, or pivot to a named alternative. "More research needed" is not one of them. You have done the research; the point of the exercise is to make a call on the evidence you have and to be explicit about how strong that evidence is.

The structure that works: the problem in one sentence, as your interviewees described it rather than as you would. What the evidence showed, with two or three verbatim quotes carrying the weight. Your bottom-up size with the chain visible. The call. Then the part most people leave out — what would have changed your answer. Name the specific finding that would have flipped go to no-go, and say honestly whether you looked for it.

A no-go is a good outcome. It cost you three weeks and returned a decision that would otherwise have cost a year and a real amount of money. Reviewers mark the reasoning, not the verdict: a well-argued no-go earns a distinction and an unsupported go does not.

Takeaway

End on go, no-go or a named pivot, and state what evidence would have changed your answer. A well-argued no-go is a success.

That is the last module. What you hand in is Validated problem file: twelve conversations and a go/no-go call — the rubric it is marked against is on the course page.