Emailing People Who Don't Know You · Course check

Course check

3 questions. Get them all right and the First Contact seal is yours. Get one wrong and you can reread and try again — as many times as you like, and nothing is recorded against you.

1. What makes a cold email likely to be answered?

   Length and formalityCopying many recipientsOne small answerable question, specific to that person

2. Roughly how long should it be?

   Under 150 wordsAbout 500 wordsTwo pages

3. How many follow-ups are appropriate?

   None everOne, after ten to fourteen daysOne a week until answered